By Cindy Cortney
Marketing a business doesn't only include above-the-line advertising efforts such as being present in the newspaper, television, radio or the Internet. It requires reaching out to the consumers in as many ways as possible, and that includes special printed materials which can be given away as souvenirs or treats to the target market and most especially, to loyal customers.
Establishing brand awareness on the part of the consumers doesn't have to cost much. Having something printed with the company's name or brand is an economical way to communicate to the target market. For instance, simply putting your business' logo, address as well as telephone numbers on a paper bag can already do much in letting people know where your establishment or store can be found. The printed paper bag is a superb way to induce brand visibility since it can actually be reused for various purposes.
Giving of corporate gifts is one way of letting the consumers know that a certain company or business exists, where it's located as well as how it can be contacted. There are many types of bags that could be suitable for giving away such as the messenger, tote and drawstring types. There are also handy drink containers like those sports bottles or insulated mugs that are typically preferred because of their practicality and affordability. Another great but inexpensive gift idea are those thumb drives and CD holders.
Preferably, corporate gifts should be practical in order that they may be of use at home or in the workplace. All these offer businesses the chance to advertise themselves. Depending on the size of the item, pertinent contact details about the company like the name and logo, the address, telephone numbers, email address and web site can all be imprinted on the surface.
One clear advantage of this approach is that no one would ever refuse to receive a free gift, more so if it's something that is useful and practical. For instance, a custom-made portfolio bag or a beautifully designed umbrella would definitely be appreciated for their practicality and perceived value.
Apart from the availability of a wide array of products to select from, there are likewise different kinds of printing methods that can be applied. However, the crucial factor here is to make a wise and informed decision, taking into consideration the needs and desires of the target market, and needless to say the cost as opposed to the anticipated return on investment.
Establishing brand awareness on the part of the consumers doesn't have to cost much. Having something printed with the company's name or brand is an economical way to communicate to the target market. For instance, simply putting your business' logo, address as well as telephone numbers on a paper bag can already do much in letting people know where your establishment or store can be found. The printed paper bag is a superb way to induce brand visibility since it can actually be reused for various purposes.
Giving of corporate gifts is one way of letting the consumers know that a certain company or business exists, where it's located as well as how it can be contacted. There are many types of bags that could be suitable for giving away such as the messenger, tote and drawstring types. There are also handy drink containers like those sports bottles or insulated mugs that are typically preferred because of their practicality and affordability. Another great but inexpensive gift idea are those thumb drives and CD holders.
Preferably, corporate gifts should be practical in order that they may be of use at home or in the workplace. All these offer businesses the chance to advertise themselves. Depending on the size of the item, pertinent contact details about the company like the name and logo, the address, telephone numbers, email address and web site can all be imprinted on the surface.
One clear advantage of this approach is that no one would ever refuse to receive a free gift, more so if it's something that is useful and practical. For instance, a custom-made portfolio bag or a beautifully designed umbrella would definitely be appreciated for their practicality and perceived value.
Apart from the availability of a wide array of products to select from, there are likewise different kinds of printing methods that can be applied. However, the crucial factor here is to make a wise and informed decision, taking into consideration the needs and desires of the target market, and needless to say the cost as opposed to the anticipated return on investment.
About the Author:
When choosing a printing company for your marketing collaterals and corporate gifts, request for several samples and check the quality of the products. Compare suppliers' rates, but don't sacrifice quality over price affordability of printing in Singapore.. This article, Why Printed Materials Can Be Effective Marketing Tools is released under a creative commons attribution license.
